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Maintaining an effective skincare routine is more than just choosing the right products; the order in which you apply them is crucial for achieving the best results. When layered correctly, each product can work to its full potential, ensuring your skin absorbs the right ingredients in the most beneficial way.
Why the Order of Skincare Application Matters
Applying skincare products in the wrong order can reduce their effectiveness. The general rule is to apply products from the thinnest to the thickest consistency to allow maximum absorption. Water-based products should come before oil-based ones, and occlusive products, like moisturisers, should seal everything in. Following a structured routine ensures that active ingredients penetrate properly and that your skin receives the full benefits of your regimen.
The Correct Order to Apply Skincare Products
Step 1: Cleanser
Starting with a cleanser removes dirt, excess oil, and impurities that accumulate throughout the day or night. This step ensures your skin is clean and prepped for the next products. Cleansing is essential for keeping the skin fresh and preventing clogged pores. Choose a formula suited to your skin type, whether it’s a gel, cream, or oil-based cleanser. Explore our range of cleansers for options suited to your skin type.Step
2: Toner
A toner helps to balance your skin’s pH levels while providing hydration and preparing it to absorb serums and moisturisers more effectively. A good toner can also refine the appearance of pores and deliver soothing or brightening benefits depending on the formulation. The Hydrating Mist Toner is a refreshing mist that soothes and revitalises the skin, offering an extra layer of hydration.
Step 3: Serums
Serums contain concentrated active ingredients that target specific skin concerns, such as hydration, brightening, or firming. Depending on your skin’s needs, you can use hydrating serums with ingredients like hyaluronic acid, antioxidant serums with vitamin C, or firming serums with peptides. Choosing the right face serum can help for treating skin issues like discolouration, dullness, fine lines, or acne.
Step 4: Eye Cream
The delicate skin around the eyes benefits from specialised care. An eye cream helps to hydrate, reduce puffiness, and smooth fine lines. Applying it before heavier products ensures proper absorption without disrupting other skincare layers.
Step 5: Moisturiser
A moisturiser locks in hydration, prevents moisture loss, and supports the skin barrier. Choose a lighter formula for the morning and a richer cream for nighttime use to deeply nourish your skin. Our moisturisers includes a variety of options to cater to different skin types.
Step 6: Face Oil
Face oils provide additional nourishment, helping to seal in moisture and active ingredients from previous steps. They can be especially beneficial for dry or mature skin, acting as a final barrier to prevent dehydration. The Restorative Skin Oil is a luxurious blend of botanical oils that deeply nourishes and restores the skin’s radiance.
Step 7: Sunscreen (Morning Only)
During the day, always finish with a broad-spectrum SPF to protect against UV damage and premature aging. Sunscreen should be the final step in your morning skincare routine to shield your skin from harmful sun exposure.
Additional Skincare Steps (Optional)
- Exfoliation (2-3 times a week) – Helps to remove dead skin cells and promote a smoother complexion. Learn more about exfoliation here.
- Face Masks (1-2 times a week) – Provides targeted treatments for specific concerns like hydration, firming, or brightening. Discover the benefits of face masks.
Common Skincare Routine Mistakes to Avoid
- Skipping sunscreen – UV exposure is one of the main causes of premature aging and skin damage. Why sunscreen is essential.
- Applying products too quickly – Allow time for each product to absorb before layering the next.
- Using too many active ingredients at once – Overloading your skin can lead to irritation.
Build a Routine That Works for You
By following this skincare routine, you ensure that each step complements the next, maximising the effectiveness of your products. If you’re unsure which products suit your skin type, take our Skincare Quiz to create a routine tailored to your unique needs.
